Monday, November 7, 2011

50 BACK The Brew of the Brave

Press Release:

50 BACK Brings The Brew of the Brave to Maine

50% of Profits Supports Veteran's Organizations


Pepperell, MA (November 7, 2011) –   With Veterans Day just a few days away, dozens of restaurants and retailers across the state of Maine are welcoming a new beer to their menus.  50 Back, The Brew of the Brave, will be available across Maine beginning this week.  50 Back, an American-style lager, proudly donates 50% of its profits to veteran's organizations.


50 Back was created by New England natives Paige Haley and Kimberly Rogers. Newcomers to the beer industry, Haley and Rogers came up with the idea of 50 Back after searching for a way to give back to Troops and Veterans. For every purchase of 50 Back Lager, the company donates 50% of its net profits to charities committed to supporting veterans and active duty service members and their families, all of whom who have sacrificed to protect our Nation and the freedom for which it stands. 


"Veterans and their families sacrifice every day for the rest of us.  We wanted to find a way to recognize their efforts," said Kimberly Rogers, Co-founder of 50 Back Brewing Company.  "Now when the citizens of Maine toast the sacrifices of the brave service men and women, they can support them in a concrete way by helping the charities that assist them." 


50 Back will be distributed by Mariner Beverages, Inc, a wholesale distributor of Fine Wines and Craft Beers in the state of Maine.  Located in Portland, Mariner Beverage will be offering 50 Back to licensed restaurants and retailers from Kittery to Bangor/Ellsworth and seasonal deliveries to the mountains and Mt. Desert Island.  Accounts across the state like Broadway Variety in South Portland, Food City in Bridgton, Bootleggers in Topsham, RSVP in Portland, and Brackett's Market in Bath are amongst those that will carry 50 Back. 


"At Mariner, we strive to provide the best possible portfolio of beers and wines to our customers across Maine.   50 Back fits that category," said Tim Wissemann, founder and President of Mariner Beverages.    "Not only is 50 Back a high quality brew, its mission of supporting military veterans and their families rings true to so many families across the state of Maine.  We know our customers will support their efforts.  We look forward to introducing them to 50 Back."    


50 Back Beer is currently supporting four national veteran support organizations, including the USO, Homes for Our Troops, the Ahern Family Charitable Foundation, and America's VetDogs


For more information about 50 Back and the charities they support, visit



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